The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
📚️ Book0Ranked #15 of 15 in books
Commonly compared against
- Potentiel caché1 shared list
- Contagious: Why Things Catch On1 shared list
- Gamify: How Gamification Motivates People to Do Extraordinary Things1 shared list
- Made to Stick: Why Some Ideas Survive and Others Die1 shared list
- Que reste-t-il de nos voyages?1 shared list
- neuroAI1 shared list
- Demain j'arrête!1 shared list
- Building a StoryBrand1 shared list
- Mon tour de manège1 shared list
- Alchemy: The Surprising Power of Ideas That Don't Make Sense1 shared list
Specs
- Author
- Li Wanqiang
- Genre
- business / marketing
- Publication Year
- 2015
Compare all 15 in books
| Option | Score | Author | Genre | Publication Year |
|---|---|---|---|---|
| Contagious: Why Things Catch On | +2 | Jonah Berger | business / marketing | 2013 |
| Gamify: How Gamification Motivates People to Do Extraordinary Things | +2 | Brian Burke | business / behavioral design | 2014 |
| Potentiel caché | +2 | Adam Grant | - | 2024 |
| Alchemy: The Surprising Power of Ideas That Don't Make Sense | 0 | Rory Sutherland | business / behavioral economics | 2019 |
| Building a StoryBrand | 0 | Donald Miller | business / marketing | 2017 |
| Complètement cramé! | 0 | Gilles Legardinier | comédie / feel-good | 2012 |
| Demain j'arrête! | 0 | Gilles Legardinier | comédie / feel-good | 2011 |
| Et soudain tout change | 0 | Gilles Legardinier | comédie / feel-good | 2013 |
| Incorruptible: Who We Are When No One Is Watching | 0 | Eric Ries | business | 2024 |
| J'ai encore menti! | 0 | Gilles Legardinier | comédie / feel-good | 2018 |
| Made to Stick: Why Some Ideas Survive and Others Die | 0 | Chip Heath & Dan Heath | business / marketing | 2007 |
| Mon tour de manège | 0 | Gilles Legardinier | comédie / thriller léger | 2023 |
| neuroAI | 0 | A.K. Pradeep | business / neuromarketing | 2024 |
| Que reste-t-il de nos voyages? | 0 | Marie-Julie Gagnon | essai / voyage | 2019 |
| The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World | 0 | Li Wanqiang | business / marketing | 2015 |
About
Li Wanqiang on how Xiaomi built explosive growth by co-creating with superfans rather than marketing at customers. The "100 fans" principle, lead user communities, and making users feel ownership over the product. Real-world operationalization of word-of-mouth mechanics.
Links
Listed in
Bookmarked in
Not in any public bookmark categories yet.